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KETA Connect  · 

Welcome

Built for
The Kerala Electric Trades Association
A verified member base, a searchable trade directory, and a requirement-to-quote flow for the electrical trade firms KETA has represented since 1981.
✓ Verified member profiles
✓ Searchable trade directory
✓ Runs in Malayalam and English
✓ Requirement to quote (RFQ)
✓ Dealer stock exchange
✓ Brand corner for manufacturers
✓ Fee collection and receipts
✓ Unmet-demand reporting
Prepared by
20 August 2026
Version 1.0
24 Slides
~39 minute walkthrough
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KETA Connect  · 

Where the Directory Stands Today

Directory record audit

Sampled from the published directory
Records
2,497
across all units
Oldest Record
1981
45 years on file
Product Values
325
free text, uncontrolled
Mobile / Email
0
published in directory
NoFirm on recordContact heldProducts fieldGap
P 41Deepam ElectricalsPh 2745xxxHouse Wiring MaterialsLandline only
P 58Kadavil TradersPh 280xxxFans (brand name in field)Product not tagged
L 617Sreelakam AgenciesContact person onlyElectrical GoodsNo number
L 1104Vaishnav SwitchgearPh 27127xxxMCB RCCB DB etc.Address outside Kerala
L 1892Anandhu Power SystemsPh 2701xxxWinding WiresNo GST on file
O 9Thejus ElectricalsMobile held offlineLight Fittings (Fancy)Reachable
Firm names above are illustrative. The gaps are real and were read from the published directory on 20 August 2026.
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KETA Connect  · 

What KETA Already Owns

Membership base

Counts from KETA register
Firms by business type · illustrative split
Membership mix
Patron
78
senior trade firms
Life
2,402
the bulk of the base
Ordinary
17
annual subscription
Business Types
17
retail to manufacturer
Membership counts are KETA's own published figures. The split across business types is illustrative until the register is re-tagged, which is Phase 1.
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KETA Connect  · 

What KETA Connect Is, and Is Not

What it is
A members-only trade network. A buyer posts a requirement. Matched member firms are notified and quote. The two firms then deal with each other directly.
🚫
What it is not
Not a shopping site. KETA is not the seller of record, holds no stock, sets no price, and takes no payment between two members. No cart, no checkout, no escrow.
🎯
Why this shape
It keeps KETA out of trade disputes between its own members, and it matches how this trade actually closes business: a phone call or a WhatsApp message, then a delivery.
The flow, end to end
1
Verify member
2
Tag products
3
Post requirement
4
Quotes in
5
Members deal direct
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KETA Connect  · 

Roles and Access

Role × capability matrix

5 roles
RoleBrowse directorySee contactsPost requirementSend quoteList stockVerify own unitManage all membersPublish price listReports
Public visitor
Member firmOwn only
Unit office-bearerOwn unit
KETA admin
Brand accountDealers onlyOwn only
System-enforced and not switchable: a public visitor never sees a member's phone number or email; a unit office-bearer can verify only firms in their own unit; a brand account can see the dealers who have accepted it, and nobody else; every verification and every deletion is logged against a named user.
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KETA Connect  · 

Member Login

Sign in to KETA Connect

For KETA member firms and office-bearers.
English മലയാളം
Not registered yet? Enter your KETA membership number and we will send the OTP to the mobile on record. If no mobile is on record, your unit office-bearer approves the request.
KETA admin and unit office-bearers sign in with email and password, with a second factor.
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KETA Connect  · 
Phase 1

Member Re-registration Drive

Verification queue · Ernakulam Unit

412 awaiting review across all units
On register
2,497
starting point
Verified
1,146
46% of base
Awaiting review
412
with unit bearers
Not reached
939
no contact that works
L 1104 · Vaishnav Switchgear Awaiting review
Submitted by the firm · Ernakulam Unit · 18 Aug 2026
Mobile: not on record → +91 94470 xxxxx OTP passed
GST: not on record → 32ABxxxxxxxZ4
Address: Delhi address on file → Kaloor, Ernakulam 682017
P 41 · Deepam Electricals Products retagged
Submitted by the firm · Ernakulam Unit · 17 Aug 2026
Firm name in Malayalam: not on record → ദീപം ഇലക്ട്രിക്കൽസ്
Products: "House Wiring Materials" → Cables & WiresModular SwitchesConduit & Accessories
L 617 · Sreelakam Agencies Firm closed
Reported by unit office-bearer · 14 Aug 2026
Marked inactive. Record retained with reason and date. Membership history is never deleted.
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KETA Connect  · 

Verified Member Profile

Deepam Electricals  · ദീപം ഇലക്ട്രിക്കൽസ്

Verified · 17 Aug 2026
Membership
Patron Member · P 41
Member since 03 Aug 1985
Ernakulam Unit
Ownership: Proprietorship
Business type: Retail, Distribution
Verification
Mobile Verified by OTP
GSTIN Verified
Shop address Confirmed by unit
Email Not provided
Deals in
Cables & WiresHouse wiring cableWinding wireModular SwitchesSwitchgearMCBRCCBDistribution boardsConduit & AccessoriesLED LightingFans
Contact
K. J. Joseph, Proprietor
Market Road, Kaloor, Ernakulam 682017
മാർക്കറ്റ് റോഡ്, കലൂർ, എറണാകുളം 682017
+91 94470 00000 Sign in to view
Activity on KETA Connect
Quotes sent: 31
Average response time: 4 h
Stock listings live: 3
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KETA Connect  · 
Phase 1

Turning 325 Text Values into a Bilingual Product Tree

Product mapping worksheet

325 values in · 14 categories out
As recorded todayCategoryItemAlso asked as
House Wiring MaterialsCables & WiresHouse wiring cableവയർ, ഹൗസ് വയറിംഗ്
Winding WiresCables & WiresWinding wireവൈൻഡിംഗ് വയർ, കോയിൽ വയർ
ANCHOR MCB RCCB DB etc.SwitchgearMCB, RCCB, Distribution boardഎംസിബി, ഡിബി, ബോർഡ്
Fans (Padmini)FansCeiling fanഫാൻ, സീലിംഗ് ഫാൻ
Light Fittings (Fancy)LightingDecorative fittingഫാൻസി ലൈറ്റ്
Amplifiers, Sound EquipmentsAudio & PAAmplifier, PA speakerആംപ്ലിഫയർ, മൈക്ക് സെറ്റ്
Airconditioners, Aircoolers & TelephonesSplit into 3AC · Air cooler · Telephonyഎ.സി, കൂളർ
Electrical GoodsToo vagueFirm re-tags at re-registration
Five rules do most of the work: brand names leave the product field and become a separate brand tag; bundled values split into separate tags; vague values go back to the firm at re-registration; every item carries its Malayalam and trade-slang names alongside the English one; every mapping is reviewed by a trade person, not guessed by software.
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KETA Connect  · 
Phase 2

Searchable Trade Directory

Category: Switchgear ✕ District: Ernakulam ✕ Business type: Distribution ✕ Verified only ✓ + Add filter
38 firms match. Sorted by response time.
FirmUnitTypeDeals inMemberStatus
Deepam ElectricalsErnakulamRetail, DistributionMCB, RCCB, DB, CablesPatron · 1985Verified
Anandhu Power SystemsErnakulamDistributionSwitchgear, Winding wireLife · 1994Verified
Marikar Electric Co.ErnakulamDistributionMCB, Changeover, StartersLife · 2001Verified
Thejus ElectricalsErnakulamRetailDB, Modular switchesOrdinary · 2019Pending review
Kadavil TradersErnakulamAgencySwitchgear, FansPatron · 1989Verified
Vaishnav SwitchgearErnakulamManufacturerDistribution boardsLife · 1997Pending review
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KETA Connect  · 
Phase 2

Ask in English or Malayalam

Ask in your own words

English · മലയാളം · type or speak
🔎
എറണാകുളത്ത് 32A എംസിബി ആർക്കുണ്ട്?
Understood as
Category: Switchgear ✕Item: MCB 32A ✕District: Ernakulam ✕Quantity: not stated ✕
Not what you meant? Change any of these before searching. The platform always shows what it understood, so nothing is guessed silently.
How the member askedLanguageUnderstood asAction
തൃശൂരിൽ വൈൻഡിംഗ് വയർ ഡീലർമാർMalayalamCables & Wires › Winding wire · ThrissurDirectory
palakkad il submersible cable und?TransliteratedCables & Wires › Submersible cable · PalakkadDirectory
who supplies LED panel lights in KozhikodeEnglishLighting › LED panel · KozhikodeDirectory
1.5 വയർ റേറ്റ് എത്ര?MalayalamHouse wiring cable 1.5 sqmm · rate enquiryRequirement
ബോർഡ് ഉണ്ടാക്കുന്ന ആളുകൾMalayalamSwitchgear › Distribution boards · ManufacturerDirectory
What KETA learns from this
Every question with no good match is recorded. Last month: solar inverters in Wayanad (14 asks, 2 members), industrial plugs in Kasargod (9 asks, no member). That is a list of gaps in the member base, and a list of products brands are not reaching. It is the most saleable data on this platform.
Malayalam script is accepted as typed input, not merely recognised: the same acceptance applies to the firm name, address, remarks and stock listings, covered on the next slide. Malayalam strings shown here need a final check by a Malayalam-speaking reviewer before the meeting.
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KETA Connect  · 
Phase 1 & 2

What Runs in Malayalam

Interface language

Set once per member, changeable any time
ഭാഷ / Language English മലയാളം ✓
Same screen, Malayalam
ദീപം ഇലക്ട്രിക്കൽസ്
പരിശോധിച്ചു · 1985 മുതൽ അംഗം
അംഗത്വ നമ്പർ · P 41
ജില്ല · എറണാകുളം
ഉൽപ്പന്നങ്ങൾ · വയർ, എംസിബി, ഫാൻ
Same screen, English
Deepam Electricals
Verified · Member since 1985
Membership no · P 41
District · Ernakulam
Products · Cable, MCB, Fan
SurfaceMalayalamHow it works
Interface labels, buttons, errorsFull~1,100 strings, both languages
Member data entryAcceptedFirm name, address, remarks accepted in Malayalam script
Product tagsBoth storedEnglish is the key, Malayalam is displayed
WhatsApp notificationsFull~30 templates, sent in the member's chosen language
Receipts and PDFsFullNeeds a Malayalam font embedded in the PDF
Membership no, GSTIN, mobileEnglishIdentifiers stay as issued
Auditor and registrar reportsEnglishStatutory filings stay in English
Four items make this real engineering rather than a translation file. Malayalam has several valid ways to encode the same word, so text is normalised before it is stored or matched, or search silently misses. Sorting the directory needs a Malayalam collation, not the default. PDF receipts need an embedded font that renders conjuncts correctly. And many members have no Malayalam keyboard, so the typing box accepts English letters and converts as they type.
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KETA Connect  · 
Phase 2

Post a Requirement

New requirement

Visible to matched members only
This will notify 38 member firms that deal in Switchgear and serve Ernakulam. Your firm name is shown. Your phone number is released only to firms you choose to talk to.
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KETA Connect  · 
Phase 2

Quotes Received

REQ-2026-0841 · MCB 32A DP · 240 nos

Closes in 2 days
Notified
38
matched firms
Viewed
21
55% open rate
Quoted
6
within 9 hours
Full quantity
4
2 partial offers
FirmUnitBrand offeredRateAvailableDeliveryTerms
Marikar Electric Co.ErnakulamISI marked₹ 412 / no240 nos2 days15 days
Anandhu Power SystemsErnakulamISI marked₹ 418 / no240 nosSame dayAgainst delivery
Deepam ElectricalsErnakulamISI marked₹ 405 / no140 nos2 days30 days
Kadavil TradersErnakulamISI marked₹ 424 / no240 nos3 days15 days
Neelima AgenciesThrissurISI marked₹ 399 / no240 nos4 daysAdvance
Vaishnav SwitchgearErnakulamOwn make₹ 388 / no90 nos5 daysAgainst delivery
KETA does not rank quotes by price, does not recommend a supplier, and is not party to the order. Opening a conversation releases both phone numbers and closes the requirement in the log.
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KETA Connect  · 
Phase 3

Dealer Stock Exchange

Stock board · members only

Listings expire after 7 days
Have surplus (24) Need urgently (11) District: All Kerala + Post a listing
TypeItemBrandQtyFirmDistrictPosted
SurplusLED panel 18W roundHouse brand1,100 nosThejus ElectricalsErnakulamToday
Need urgentSubmersible cable 3 core 4 sqmmAny ISI800 mNirmal Pumps & CablesPalakkadToday
SurplusCeiling fan 1200mmDiscontinued model62 nosKadavil TradersErnakulam1 day ago
Need urgentRCCB 63A 100mAAny45 nosMarikar Electric Co.Ernakulam1 day ago
SurplusModular switch 6A one wayOverstock3,400 nosNeelima AgenciesThrissur2 days ago
SurplusStarter DOL 3 HPHouse brand28 nosAnandhu Power SystemsErnakulam3 days ago
ExpiringPVC conduit 25mmAny900 lengthsDeepam ElectricalsErnakulam6 days ago
Dealer to dealer only. No public visibility, no consumer enquiries. Every listing carries a hard 7-day expiry so the board never fills with stock that sold months ago.
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KETA Connect  · 
Phase 4

Where the Revenue Comes From

Brand account · illustrative manufacturer

Paid listing
Verified dealers reached
1,146
one broadcast
Authorised dealers
214
shown on locator
Price list version
v9
live from 01 Aug
Scheme opens
63%
last broadcast
Price lists
Switchgear range · v9Live
Wires & cables · v6Live
Lighting · v4Superseded
Active schemes
Monsoon dealer schemetill 30 Sep
MCB slab offertill 15 Sep
New dealer onboardingopen
Members never pay for this. Brands pay for reach into a verified dealer base. Listing tiers, dealer-locator placement, and scheme broadcasts are the three sellable lines. KETA sets the rate card.
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KETA Connect  · 
Phase 2

Fees, Receipts and the Unit Register

Collections · quarter to date

Illustrative figures
Collected
₹2.84L
online, this quarter
Receipts issued
318
auto numbered
Pending
₹61,500
44 firms
Cash at unit
₹38,200
entered by bearers
UnitFee headFirms billedCollectedPendingStatus
ErnakulamAnnual subscription96₹78,400₹9,600On track
ThrissurAnnual subscription71₹54,200₹11,300On track
KozhikodeAnnual subscription64₹31,900₹24,700Behind
All unitsAnnual conference fee212₹96,300₹15,900Closing 05 Sep
All unitsBrand listing invoice3₹24,000₹0Settled
Life members do not pay a recurring subscription, so this is not a renewal engine. It is a register for the fee heads KETA does collect: annual subscription from ordinary members, event and conference fees, and brand invoices. Receipts are issued in the member's own language; the register and the auditor extract stay in English. Which heads exist and who collects them today is an open item on slide 22.
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KETA Connect  · 

KETA Admin Dashboard

Association overview

Last refresh: 4 min
Verified base
46%
1,146 of 2,497
Requirements
84
this month
Quotes raised
213
2.5 per requirement
Active firms
497
signed in last 30 days
Verification progress · last 12 weeks
Requirements by category
UnitOn registerVerifiedSigned in 30dRequirementsStatus
Ernakulam38824110224Leading
Thrissur2611476115On track
Kozhikode24788349Needs a push
Kollam18452184Behind
Kannur171964111On track
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KETA Connect  · 

Reports Available to KETA

Report library

CSV and PDF export
👥
Member register
Verification status
🗺
Unit-wise strength
📦
Product coverage
🔁
Requirements log
💬
Quote activity
📅
Fee collection
🧾
Receipt register
📈
Brand engagement
😴
Dormant firms
🆕
New admissions
🛡
Audit extract
The member register export is restricted to KETA admin. Unit office-bearers export their own unit only. Member firms cannot export the directory in bulk, which is what stops the base being copied and resold.
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KETA Connect  · 

What a Member Sees on a Phone

KETA Connect
Deepam Electricals
Verified · Patron since 1985
New for you
7
Quotes sent
31
Requirements for you
MCB 32A DP · 240 nos
Ernakulam · needed by 27 Aug
House wiring cable 1.5 sqmm · 60 coils
Thrissur · needed by 30 Aug
Stock board
RCCB 63A neededEkm
LED panel surplusEkm
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KETA Connect  · 

Audit Log and Member Data

Activity log · 20 August 2026

Retained for 7 years
TimeUserActionReference
09:14Ernakulam Unit SecretaryVerified member details after OTP confirmationL 1104
09:31Deepam ElectricalsUpdated product tags, 1 added, 2 removedP 41
10:02KETA AdminApproved brand account and rate cardBRD-07
10:47Marikar Electric Co.Sent quote against requirementREQ-2026-0841
11:20Ernakulam Unit SecretaryMarked inactive — firm closed, reason recordedL 617
12:05KETA AdminExported verification status report, all unitsRPT-0219
13:38Thejus ElectricalsPosted surplus stock listing, expires 27 AugSTK-1188
14:52Anandhu Power SystemsReleased contact to buyer on requirement matchREQ-2026-0841
15:26KETA AdminChanged role — unit office-bearer added, KollamUSR-0341
Member data rules, fixed in the system and not switchable: a firm's mobile number and email are shown only to signed-in member firms; a firm can withdraw its listing at any time and the record reverts to name and membership class only; nothing is hard deleted, records are marked inactive with a reason and a date; the member register cannot be exported in bulk by anyone below KETA admin; every verification, role change and export is stamped with a named user; a member's typed or spoken search text is processed to produce filters and is retained only as an anonymous demand record, never attached to the member who asked.
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KETA Connect  · 

Items for KETA to Confirm

  1. The phased shape — Phases 1 and 2 are built and paid for now. Phases 3 and 4 need a separate approval. Confirm this is acceptable.
  2. What the internal register actually holds — if the secretariat has mobiles, emails and GST numbers in an Excel or a ledger, Phase 1 shortens from months to weeks. We need to see it.
  3. The re-registration mandate — will the committee instruct units to complete re-registration by a stated date? Without that push, the cleanup stalls and nothing above it works.
  4. The official unit list — the current units, their boundaries, and their 2025-2027 office-bearers, so verification rights can be assigned correctly.
  5. Fee heads and receipt series — which fees KETA collects today, who collects them, and what receipt numbering the auditor expects.
  6. Payment collection — UPI-first collection into an account in KETA's name, and who reconciles it monthly.
  7. Contact visibility policy — should any verified member see any other member's mobile number, or only after a requirement match? This is a member-sentiment call, not a technical one.
  8. The existing website — does KETA Connect replace ketaonline.com or run alongside it? The present site is with another vendor, so the data handover route needs to be agreed by the committee, not by us.
  9. Malayalam upkeep and sign-off — Malayalam script, a full Malayalam interface and transliterated typing are all in scope, not options. What needs deciding is who at KETA approves the Malayalam wording, and who reviews new strings as the platform grows. Translation is a standing job, not a one-time task.
  10. Voice and search records — spoken Malayalam is converted to text by a third-party service, so search text leaves KETA's own servers. We propose no member name is ever attached to a search. The committee should approve that wording before launch.
  11. Brand policy — which manufacturers KETA is willing to carry in the Brand Corner, at what rate, and who owns that relationship.
  12. Day-to-day ownership — who in the secretariat runs the platform once it is live. A platform with no owner goes stale in one quarter.
Approximately one hour, 12 items. Items 2, 3 and 8 are the ones that change the plan most.
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KETA Connect  · 

From Sign-off to Live

Phase 01
Verified base
Re-registration drive, bilingual product taxonomy, Malayalam accepted at data entry, member profiles, unit and admin tooling. The whole platform rests on this.
Committed scope
Phase 02
Directory and requirements
Public searchable directory, search in English or Malayalam by voice or text, the full Malayalam interface with notifications and receipts, post a requirement, quotes, fee register, reports.
Committed scope
Phase 03
Stock board
Dealer-to-dealer surplus and urgent-need listings, members only, with hard expiry. Starts once Phase 2 shows real usage.
Separate approval
Phase 04
Brand corner
Manufacturer accounts, price lists, schemes, dealer locator, and the rate card that funds the platform.
Separate approval
What we deliberately keep out
No cart or checkout between members. No escrow or payment held by KETA. No logistics or delivery tracking. No native mobile app. No open-ended chatbot answering on behalf of member firms. Each of these can be revisited once the base is verified and the trade is using the platform, and each of them would sink the project if attempted now.
No dates on this roadmap by design. Phase 1 runs at the speed of the re-registration drive, which depends on the units, not on us. We will put dates against it once items 2 and 3 on the previous slide are settled.
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KETA Connect  · 

Sign-off

Workflow approval signature

By signing below, the undersigned confirm that the workflow described in this walkthrough is a true representation of the process to be supported, and that the proposed roles, permissions, dashboards and reports are acceptable. Signing commits the workflow and the scope of Phases 1 and 2. Phases 3 and 4 remain subject to a separate approval. Dates will be added once the open items on slide 22 are settled.

For The Kerala Electric Trades Association
 
Name
 
Designation
 
Date
For Vischari Solutions LLP
 
Name
 
Designation
 
Date